What Atrios said

I've tried to express this point a few ways, but I'm not yet sure I've managed to get it quite right. The media coverage of campaign 2000 was a complete horror show, and not just because of the War on Gore. Essentially, the media covered the campaign as if it was a reality show to determine who would be the new star in a prime time dramedy called "The Presidency." You should vote for the guy you want to see on the teevee regularly, the one who will keep you entertained and make you feel good inside. The idea that this was a rather important job with consequences never entered into it.

-Atrios
[Emphasis mine]

So, how do We the People keep the pressure up on the media NOT to keep doing this?
--the BB